STORY 01 · Lead generation
From cold list to booked call — without the SDR headcount.
A B2B SaaS team was hiring two SDRs a quarter to work an outbound list nobody had time to qualify. We built a layer that scored fit, drafted opening sequences in the founder’s voice, and routed responses to the right person on the team. Pipeline shape changed before payroll did.
2.8×
Booked-call rate · 73 days
$11M ARR · 26 ppl
STORY 02 · Content & marketing
A brand voice that ships every week, without the agency on retainer.
A DTC founder was paying four agencies to half-write campaigns nobody could distinguish from each other. We trained a system on a year of his own writing, wired it into the campaign calendar, and let his marketer review and ship from one queue. The retainers came off the books inside two months.
4.2×
Content output · weekly
$6.4M ARR · 14 ppl
STORY 03 · Lead optimization
Same traffic. Different funnel. A 38% lift before any new spend.
A consultancy was sitting on 400 inbound leads a month and converting twelve. We rebuilt the qualification flow — routing, scoring, and follow-up — so the right ones reached the founder fast and the rest got nurtured without his time. The conversion rate moved before the pipeline did.
+38%
Inbound conversion · 91 days
$3.8M revenue · 9 ppl